No Junk Mail – Inbound Marketing

Everyone would agree that marketing to your target audience is an integral part of building your business. Sounds simple enough, but when it comes to online marketing, the avenues are endless. New web applications and concepts are constantly being developed, and with the Internet ever evolving, some can get a little muddled in their advertising efforts and go about their marketing the wrong way.

Firstly, there are two major types of marketing – inbound and outbound. These are most easily defined by inbound being 'permission' and outbound being 'interruption'. If you think about these two words, one has an obviously more generally positive connotation than the other, and in this lies the secret to successful online marketing – inbound marketing, that is, marketing that is done with some level of permission and is usually specific , Is what works when you're trying to reach out to that massive online audience at your fingertips.

Outbound is on the way out

Outbound marketing is that traditional form of advertising that we all grow up with and that still surrounds us today. In fact, this type of marketing to the masses is everywhere. We all know that we can not walk down the street, open a magazine or switch on the television without seeing it, but advertisements accost us on escalator hand rails, inside golf holes, in public toilet cubicles, even on grocery registers. Every space deemed seeable to the public is strewn with advertising – and so it is no wonder that we have learnt to turn a blind eye to much of it; Which here lies the problem with outbound marketing. Not only do people grow annoyed by interruptive advertising, you are also less likely to find that one fish that wants what you've got if you throw a line out into the ocean.

Get found by the people that are looking

So what exactly does inbound marketing entail? In a nutshell, it is getting yourself or your business 'found' by people that are already out there searching for what you're offering. Through the Internet, you have access to millions of people worldwide, so of course (with the right strategy) you'll be able to find the group that is hunting for you. Inbound marketing also involves giving those potential customers what they want, in order to attract them to your business and brand.

Using digital media online is the surest way of successful inbound marketing. Social networking sites are great, as you not only establish your brand and place within the community, but attract those that are interested in what you have to sell or offer. And once those people are a part of your network, they are most likely there to stay, as long as you keep on giving them what they wanted in the first place. Take Facebook, for example. As people like what they see and join your Facebook group, or become your 'friend', you have a ready-made relationship with consumers that want exactly what you have. Pizza Hut, for example, has more than one million fans on Facebook – not only a testament to others of their popularity, but that is one million consumers that have a very high chance of consuming (pardon the pun) whatever new things Pizza Hut offers . That's effective inbound marketing.

Two-way = double the results

It is generally accepted that people do not like one-way communication on the Internet. With collaborative communication one of its greatest attractions, the World Wide Web has boundless opportunities for businesses to connect directly and personally with their customers, or would-be customers. Inbound marketing makes use of this in its two-way communication. Involving the consumer means the consumer feels good, and that's what you want. That way, your customers stick with you. Nobody likes feeling as if they're just a number. Say you're walking along and see huge billboard. You may like what you see, but then you walk away and may very well forget what you saw. Compare this to an online medium such as a forum, where you see others talking about a particular product, see good reviews, read the company's notes – you're definitely more more likely to get involved and become a customer, right?

Love the one you're with

So the idea of ​​inbound marketing is that you are reaching those that want to be reached. You have a better chance of building up a solid and long lasting relationship with the customer, so that when it comes to marketing, they do not mind you 'interrupting' them every now and again with special offers and new products. You've been quite willing to accept a call in the middle of a night from your mum or brother, because you'd assume it was important and necessary. Not so much if you did not recognize the number, though. The same works for marketing – being familiar with a consumer through two-way, online communication mediums means that your 'call' will be answered.

Perhaps you need to take a look at your current marketing strategy and see if there is enough inbound marketing. Remember, inbound marketing not only invites the customer 'in', building that relationship, but you become a larger part of that person's online life, and extremely lead to more a higher conversion rate.

The ClickBank E-Commerce Solution

ClickBank.com can offer you multiple solutions for
Your e-commerce business. Here are some of the
Advantages of using ClickBank.

1. Accept Credit Cards Without a Merchant Account

If your product is downloadable (such as electronic
Books or software), ClickBank may be an excellent
Solution for you. For a $ 49.95 initial fee, you can
Process credit cards and on-line checks for $ 1.00
Per transaction plus 7.5% of sales.

2. Start Your Own Affiliate Program

With ClickBank, you have your own built-in affiliate
Program. You decide what commission (from 1% to 75%)
You would like to pay your affiliates.

To learn more about ClickBank.com, visit
Http://www.yenommarketinginc.com/buy/clickbank.html

3. Receive Free Advertising

You receive additional exposure through free listing
On the ClickBank website and through the search
Facilities of other websites, such as CBMall.com.

To learn more about CBMall.com, visit
Http://www.yenommarketinginc.com/buy/cbmall.html

4. Obtain Referral Commissions

Even without applying for ClickBank credit card
Processing, you can earn referral agreements on
Thousands of ClickBank Marketplace products.

To learn more about ClickBank Marketplace, visit
Http://www.yenommarketinginc.com/buy/clickbank-marketplace.html

5. Eliminate Sales Tax Problems

Are you registered for Value Added Tax (VAT) for
Online transactions for European Union (EU)
Countries since July 1, 2003?

Are you collecting the appropriate state or
Provincial sales taxes?

If you are a Canadian, are you aware of your
Obligation to collect Goods and Services Tax (GST)
And Harmonized Sales Tax (HST) on Internet
Transactions?

Again, ClickBank may be your solution. ClickBank
Is registered for EU purposes and adds the
Appropriate VAT to each transaction.

As well, to deal with ClickBank, you must agree to
Sell ​​your product to them. ClickBank then resells
Your product to their customers. Thus, ClickBank
Becomes the retailer responsible for collecting
Sales taxes – not you. Obviously, ClickBank will
Not be subject to sales taxes in most jurisdictions.

Since ClickBank is located in the United States and
Can only sell or use the products it sells from
There, it would appear that Canadian GST and
HST would not be applicable to them.

Of course, this is not legal advice. To determine
Your liability for sales and similar taxes, consult
Your lawyer and accountant.

To read more about sales taxes on Internet
Transactions, visit
[Http://www.yenommarketinginc.com/e-commerce-tax.html]

Considering its many advantages, ClickBank may well
Be your e-commerce solution!

Contract Of Employment Explained

Contract of employment like every other contract is an agreement between and employer and an employee which describes and states the condition of employment. It is always advisable for one to be sure of what the contract states before signing and accepting the contract as once signed it is binding on both parties. A well prepared contract of employment is a statement of the capacity in which the employee is employed, it covers and shows the name of the job, pay, allowances, hours of work, holidays, leave, pension arrangements, and should refer to the relevant company laws and policies as is applicable to the employee.

In a more refined way, a contract of employment is defined as an employment agreement voluntarily entered into by the employer and employee which stipulates and defines the conditions of employment. Most contracts of employment are in written form which makes it applicable and governed to the general law of contract. This then means that every contract of employment should be binding on both parties as well as valid. It then means that for the contract of employment to be binding just as I general law of contract, there should be an offer, an acceptance and a furnished consideration. In this case the offer is the written employment letter which is accepted by the employee and the consideration being the wage the employer is ready to pay the employee.

IMPORTANT FEATURES OF A CONTRACT OF EMPLOYMENT:

A well written contract of employment should include all of the following;

o Parties to the contract should be clearly stated: The name and contact address of the employee who is being employed should be clearly stated as well as the name and address of the employer.

o Date of employment should be clearly stated: The resumption date of the employment should be stated in the contract of employment. This will help in knowing when to start calculating the employee’s entitlements.

o Remuneration: The salary agreed on should be put down in writing. The scale or method of calculating the remuneration should also be put down in writing. Also the interval of payment should be written, either bi weekly or monthly depending on the policy of the firm.

o Terms and conditions of work relating to hours a day: The expected number of hours to be put in by the employee per day should be clearly stated in the contract of employment.

o Leave entitlements: The employees leave entitlement should be stated, number of days he is entitled to, his leave allowance, other types of leave he may be entitled to (sick leave, casual etc).

o Pension entitlements: The employee’s pension entitlements should be clearly stated if any.

o The job title: The title of the job being offered should be stated. The job tasks as well should be written.

o Confirmation: The number of months or years as the case may be the employee will serve successfully before his/her appointment will be confirmed should be stated.

o Disengagement: The number of days or months notice required by either of the parties before the contract will be terminated should be written as well.

After the contract of employment has been established, the employer and employer as well have duties to perform to keep to the terms of the contract. In the case of the employee, he has to keep to all of the following;

o Has to do his job personally: The employer was employed to work and carry out his duties by himself. It then means that by the terms of the contract, he has to do his job and duties by himself.

o Has to abide by the laws and policies of the firm: For every organization, there are laid down rules and regulations as well as policy guides that direct the affairs of the organization. The employee is bound by the contract of his employment to abide by the rules and regulations surrounding his employment contract. Disobedience to any of this may result to outright dismissal or termination of appointment.

o The employee should not by any means compete with his employer. He should not have any interest that will be against that of his employer.

o He is to conduct himself well and properly at all times. He should not be involved in any action that will be detrimental to the firm. He should come to work early and comport himself during office hours.

o He should be accountable to his employer on all assignments given to him during his period of employment.

o An employee should add value to his employer which is the main reason for his employment. He should be able to prove the skills he claimed to have prior to employment.

On the other hand the employer has some duties to perform for the employee to make sure that the contract of employment between them is sustained. The following are expected to be carried out by the employer;

o The employer is expected to pay the wages of the employee. As part of the employment contract, there is an amount that was agreed by both parties as wages for the employee. The employer is expected to pay such wages and as when due.

o He should provide the necessary and required tools to enable the employee carry out his duties effectively.

o The employer should also make sure that there is an enabling environment and good working conditions for the employee to perform his duties.

o The safety and safe working conditions should also be assured by the employer to avoid putting the employee at risk during his period of employment.

o The employee should be rewarded when he has performed well. He should also be motivated by the employer at all times. The employer should not see the employee as a slave, rather as a partner in progress, because without the employee, the employer will not succeed.

Profitable Tips For All Restaurant Owners

What were the last three things you did to increase your restaurant profitability? Below profit protection is constantly on your mind, you will get hurt. Eroding margins, fickle markets, escalating food prices, rising utility rates, outrageous credit card fees, and a host of other factors eat into your margins daily, thereby reducing your ability to pay the bills, let alone yourself.

We recently consulted with a client that has not paid himself for 17 months. He called us out of sheer desperation saying, "I just can not go on working for free." The sorry fact is that there are many restaurateurs working hard for very little income, and we think it should stop.

In my profession as CEO of the leading restaurant consulting firm in the US, people rarely call me when things are going well. The kinds of calls that I receive daily are along the lines of, "Why can not I make any money" or "My food cost is through the roof" and this is the most painful one, "I can not afford to Stay open anymore, what can I do? "

Why do not you invest a few minutes into yourself right now and read over the tips below. In fact, print out a copy and share it with your friends that run an operation as well. Yes, some tips may seem obvious, but are you using every tool at your disposal to solidify and enhance your profits? Your restaurant owes you for risking your neck to get it open, so I'd like to suggest that you start holding it accounting.

1. Do not serve water automatically. Sounds simple, but water service does not increase your profits or sales. Put systems into place where you serve alcoholic beverages, coffee, tea, sodas, milk – anything but free water. Serve it upon request only.

2. Set up the dining experience on the first visit to the table. Tactfully done by the server, profitable items should be promoted, desserts can be suggested, and guests will appreciate a quick, "Run down" of the dining experience. Plus, server competency will be rewarded for taking responsibility for the positive experience that they will have. My wife's favorite server line is, "Want to split a dessert with coffee?" Not only have we just purchased a dessert that may have been too much for one of us, we've also bought 2 coffees. These additional sales make a big difference, and they're easy to execute. Having a hard time selling desserts? Encourage your servers to use this statement and see what happens.

3. Concentrate on improving product delivery systems to eliminate waste. For example, if your servers are throwing away iced tea lemons at the end of each shift, instead of at the end of the day, re-evaluate this system. By valuing everything, you may be surprised what gets thrown away. This includes portion control items such as creamers, crackers, butters, jelly and silverware as well.

4. Understand that guests dine on a budget, and be sensitive to it. Servers that sell beyond the dining budget will experience reduced tip income, and the restaurant will experience reduced visits. Ensuring that your guests come back repeatedly is much more important than increasing their check average for just one visit.

5. Selling a more expensive item does not always equate to increased profitability. Make sure that your servers understand which items are most profitable for the restaurant, and promote those. It makes no sense to promote items that may have minimal profit contribution. Tell your servers what items you want them to sell.

6. Use the best menu. Ensure that your menu is costed out properly; Current with market conditions, and designed to insure that the most profitable items are the ones being promoted. It makes sense to enlist a consultant to do this for you, as the return on investment will be immediate and lasting. This is your # 1 selling tool.

7. Work with your food vendors to insure that you are buying the right items for the menu specifications. Are you overbuying on an item that does not require top grade quality? An example would be the purchase of a # 1 quality baking potato, when a # 2 quality would suffice.

8. Buy key items in bulk. On the topic of food vendors, make certain that you are promoting menu items that you are able to bulk buy on a negotiated cost effective basis – and can sell at a premium. This simple step will quickly aid in bringing meaningful dollars to the bottom line.

9. Offer your guests a complete dining experience. This includes the sale of beverages, appetizers, salads, entrees, desserts, side items (such as a vegetable) and add-on items (such as sour cream or cheese). Make sure that you are not inadvertently missing out on the sale of key parts of the meal. Table tents, menu inserts, promotional signage, sales tracking, and staff pre-shift meetings are all ways that you can ensure that all meal parts are promoted and sold effectively.

10. Bundling meal parts together will increase the quality of your guests dining experience and maximize their dollars spend. Bundling may consist of an appetizer / salad / entrée combo or salad / entrée / dessert combo. Diners will not be surprised by the dollar value, and they can knowingly order within their budget.

11. Do not forget the grapes. Effective promotion of your wine offerings should be systematic and routine. Guests should be fully aware of the pricing and offers, both by the glass and by bottle. Wine service is a skill that every server should have.

12. Get an Operations Analysis. As operators, we frequently get caught up in the heat of the battle, and can not take the time to analyze our operation critically. Engaging a restaurant consultant to look for ways to improve service, enhance income, and reduce waste should result in immediate financial improvement. Do not skimp on this, thinking that you have your bases covered, because the food service industry changes daily. In cold hard terms, your restaurant should be a money making machine to benefit the owner (s). If it's not generating the kind of money you think it should, you must get the machine repaired!

13. Do not overlook slow day parts. If it's quiet in the afternoon, are there promotions that may make sense for you to utilize to generate more revenues during this down time? Do not tolerate your money machine sitting open, but not generating revenues. Put it to work.

14. Children's menus. Most of them are boring, and priced to reflect that. Is it reasonable to think that parents would pay a bit more for more interesting and nutritious meals? This is a good opportunity to re-evaluate your children's menu and pricing. It's dangerous to neglect this important item, as parents usually examine this menu closely.

15. Are you maximizing food sales in your bar / lounge areas? For many, it's more enjoyable to eat in a bar than drink in a restaurant. It makes logical sense to have menus, silverware, condiments and promoted specials available for your drinking guests. If they do not eat on the first visit, you will have planned the seed for them to consider eating in your establishment next time.

Simply remember that it's not what you make, it's what you keep that matters. Hopefully some of these tips will be useful. Still can not seem to make the numbers come out the way you want? It may make sense to enlist the services of an advisor to walk you through the complexities of making money in the restaurant business.